MAXQDA — Qualitative & Mixed Methods Data Analysis

MAXQDA is a world-leading software package for qualitative and mixed methods research. Used by thousands of researchers in over 150 countries, MAXQDA supports the analysis of text documents, interviews, focus groups, surveys, audio, video, images, websites and more. MAXQDA runs on both Windows and macOS with a single licence key.

Current release: MAXQDA 27 (October 2026). MAXQDA is updated continuously, and all updates are included in your subscription.

Quantec is an authorised MAXQDA distributor for South Africa and Africa. Buy in ZAR with local invoicing and support.

Key Features

• Comprehensive coding tools — flexible code system, in-vivo coding, colour coding, emoticodes and creative coding
• AI-powered analysis — AI coding, summaries, chat with your data, AI reports and AI code grouping via the AI Assist add-on; the Local AI option keeps sensitive data on your own hardware
• Visual Tools — concept maps, document portraits, code matrices, word clouds and interactive visualisations
• Mixed methods — Survey Analysis Workspace for managing several surveys in one project, QTT worksheet for planning mixed methods studies, and joint displays combining qualitative and quantitative results
• Teamwork — merge project files, track changes, inter-coder agreement analysis

Optional Add-Ons

• AI Assist (Free / Premium) — AI coding across documents, summaries, chat with documents, memos and your code system, AI reports, translation and code grouping. Premium adds higher usage limits and Local AI
• MAXQDA Transcription — automatic transcription of audio and video in 50+ languages with speaker detection and timestamps, sold in hour packs (60 free minutes included)
• TeamCloud — cloud-based collaboration for a team lead and up to four team members working on the same project

Supported Data Types

MAXQDA handles a wide range of qualitative data:

• Interview transcripts, focus group discussions & field notes
• PDF documents, journal articles & reports
• Open-ended survey responses (Excel, CSV, SPSS)
• Audio and video recordings (with built-in media player)
• YouTube videos and Shorts, including transcripts and comments
• Images and photographs
• Web pages, Markdown files, social media data & bibliographic data

Works on Windows & Mac

MAXQDA is a true cross-platform application. One licence key works on both Windows 11 and macOS (10.14 or later, native on Apple Silicon), and project files can be exchanged seamlessly between the two operating systems.

Who Uses MAXQDA?

MAXQDA is used across a broad range of disciplines including sociology, education, health sciences, psychology, political science, marketing research and many more. It is the tool of choice for researchers at universities, government departments, NGOs and market research agencies throughout Africa and the world.

Switching from NVivo or Atlas.ti? MAXQDA can import projects from both, making migration straightforward.